How to Get More Bookings for Your Bike Rental Business

1. Improve your online presence

Most bookings today happen via mobile or desktop. Having an up-to-date website with a clear, user-friendly booking system that works well on mobile is essential. Make sure your business appears on Google Maps, TripAdvisor, and other local tourism platforms.

2. Offer online bookings and digital contracts

The fewer barriers you place for customers, the better. If people can check availability, book, pay, and sign the rental contract all online, you dramatically increase the chances they’ll choose you. Bike rental software like Pulso lets you automate this entire process and save time on manual tasks.

3. Work on your local SEO

Showing up in the top Google results when someone searches for "bike rental in [your city]" is crucial. To achieve this, optimize your website with relevant keywords, publish useful content (guides, routes, tips), and gather positive reviews.

4. Partner with hotels and accommodations

Many tourists ask their hotel where to rent a bike. By partnering with hotels, hostels, or vacation rentals to get referrals, you can generate a steady stream of new customers. Offer them a commission for every successful booking.

5. Post on social media

Social media is a great way to showcase your business, routes, bikes, and the local environment. Share real photos, short videos, happy customer reviews, or local tips. Use Instagram, Facebook, and TikTok depending on the audience you want to reach.

6. Enhance the experience and ask for reviews

The best marketing is a happy customer. Focus on every detail: clean and well-maintained equipment, friendly service, flexible hours, and personalized recommendations. At the end of the rental, ask for a review. The more you have, the more trust you'll build.

7. Analyze and adjust

Track when you get the most bookings, which bikes are most popular, and which channels bring you the most customers. Knowing where your bookings come from helps you focus your efforts. Tools like Pulso let you see this data in real time and adapt your strategy accordingly.